Fictitious Name Notice
What does "Fictitious Name (DBA)" mean?
In Florida, a fictitious name—often called a “Doing Business As” or DBA—is the name you choose to present to the public if it doesn’t match your personal legal name or your company’s official name on record.
For example:
- If you’re a sole proprietor using a brand name instead of your full legal name
- Or if your registered LLC or corporation operates under a different business name
Registering a fictitious name allows you to legally use that alternate name in your
operations and marketing without creating a new business entity.
Why is a Fictitious Name Notice Required?
Florida law (Chapter 50, Florida Statutes) requires businesses using a fictitious name to publish a one-time notice in a newspaper located in the same county as their primary business address. This is called a Fictitious Name Notice, and it’s a mandatory step separate from your fictitious name registration on Sunbiz.
It helps provide public notice of your business name and is a legal obligation you can’t skip.
️ Be Aware
Publishing this ad is not optional—if you don’t complete this step, your business (and its owners) may lose the right to file lawsuits or take legal action in Florida until the requirement is met.
Service Fee
- DBA Legal Notice Bundle: $275.46
- Fictitious Name Notice: $170.00
- Federal and State Labor Law Posters: $119.95
